How to Run a Logo Design Tournament  

The advent of the Internet has made it much more affordable and convenient for businesses to order a professional looking company logo. From pre-designed web templates and DIY software through which custom company logo packages your options are numerous.


Around 08, company logo competitions begun to gain popularity and their popularity has continued to rise through for this day. Company logo competitions have several positive aspects over the other, more traditional options. The sheer number of designers competing on some of the larger sites means that you get a massive range of concepts to choose from. The crowd-sourcing model means that you get to take advantage of a global market of designers rather than relying on just a few to work on your project.

Its not all company logo tournament computes well though and some tournament cases fail in getting a suitable design. However, there are many things you can do to increase your likelihood of having a successful tournament.


In this article we have set out some company logo tournament tips. These guidelines cover what you ought to know when it comes to choosing a site to host your tournament and actually running the tournament. If you know how to run a company logo tournament the right way then you may end up with your dream logo.


Read Instructions Carefully


These day there are many websites operating in this niche nowadays and while they are mostly similar there are some that vary in terms of how competitions are held. Before you order you should review how a site works to see their COMMONLY ASKED QUESTIONS (frequently asked questions) if they have one.


Established Sites = More Designers


Some of the older, well-versed sites have by now grown into flourishing, active market segments. Some now boast costly of designers made up of over 100, 000 people. If you go with some of the 'copycat' players that have leapt up more recently then you may find that their sites are not so active. A lot of good designer are active on top three or four sites but don't bother with the many high quality logo design other smaller sites. The top logo tournament sites usually let you know how many designers they have in their pool so look for this information on their website.


Higher Prizes = More Entries


As a tournament holder it is up to you to pick what kind of money you want to put up as a prize. Many sites set a minimum prize amount that is usually around a couple of hundred dollars for a company logo. However, if you are able to put up a prize that is higher than the minimum your tournament will attract more attention. With a generous prize amount you will probably receive entries from more designers and they'll put more time into their design concepts.


Guarantee Your Tournament


Most of the top company logo tournament sites give you the option of putting a prize 'guarantee' on your tournament. When designers see this they know that your tournament has a guaranteed prize and that you will never refund. If you want to keep your directly to a refund open then you will not be able to 'guarantee' your tournament. Designers may therefore pass around your tournament or put less effort into their articles knowing that there is not a guaranteed prize.