Your logo is the signature of your brand, and one of your company's most effective assets. It is the single element that will signify your brand more than anything else. A well-designed logo is one that shows your business and conveys your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.
In order to choose a logo, there are important steps to go through, both by yourself and with a visual designer. In this post, I outline the custom logo process and some important guidelines to make note of when choosing a logo that is made for you.
For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual can be applied to your case.
Choose a budget
First off, you should decide on your allowance for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism and trust. Buying a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.
You can find logo banks and match sites online and get one for about $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just know that choosing a logo for a cheap price logo design online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not supply you with the correct files you need for both print and web use.
There are so many places you can find graphic designers. Choosing the right designer for you is really a lot harder (and we'll get to that in a minute). You can locate lots of candidates by using different methods.
Equipped with all this knowledge, your designer should be able to deliver an accurate visual representation of your business. Solidifying your vision before briefing a designer will definitely save you time, money, and headaches in the end.
When i entered into the custom logo industry, I encountered a few clients who expected me to know all of these things and deliver a perfect solution to a problem that was not expressed clearly. It inevitably led to non-stop revisions of their logo and tired faces all around. That's why I decided to start sending out a list of preliminary custom logo questions before even considering a job. If you don't know what you want in the beginning, then you may keep changing your thoughts as the project moves forward. It's definitely okay to change your thoughts, but know that the designer will probably ask you for more money before continuing.